When a brand is registered in Amazon’s brand registry, a multi-page storefront may be created to showcase the brand and its products. This adds value to the product listings. The customizable storefront should display the products’ best images, graphics, and charts to stand out against your competition. This is a marketing tool that should not be overlooked.
Your products are in front of just about every person in the US. You want them to look appealing, be easily searchable and most importantly, you want the information provided to be current and accurate. All of your competitors are on Amazon as well, so as a result you are competing with them 24/7. A negative experience in any of the previously mentioned areas could mean your competition gets the sale instead of you.