Amazon Store Front

Your products are in front of just about every person in the US. You want them to look appealing, be easily searchable and most importantly, you want the information provided to be current and accurate. All of your competitors are on Amazon as well, so as a result you are competing with them 24/7. A negative experience in any of the previously mentioned areas could mean your competition gets the sale instead of you.

When a brand is registered in Amazon’s brand registry, a multi-page storefront may be created to showcase the brand and its products. This adds value to the product listings. The customizable storefront should display the products’ best images, graphics, and charts to stand out against your competition. This is a marketing tool that should not be overlooked.

Your products are in front of just about every person in the US. You want them to look appealing, be easily searchable and most importantly, you want the information provided to be current and accurate. All of your competitors are on Amazon as well, so as a result you are competing with them 24/7. A negative experience in any of the previously mentioned areas could mean your competition gets the sale instead of you.

Sell on Amazon Yourself?

You’ll need to learn all the rules, trouble spots, and technology behind eCommerce. Learning how to successfully sell on Amazon is daunting and will take time away from your core business.

You’ll need to learn all of the rules, trouble spots, and technology behind eCommerce. Learning how to successfully sell on Amazon is daunting. There is a learning program that is encouraged for sellers to complete. This program consists of 29 different courses, 152 videos, and 259 PDF pages. This will take valuable time away from your core business. There are a lot of responsibilities for brands that sell on Amazon. Content must be well managed, inventory must be monitored and replenished consistently, and the brand must be aware of the tax nexus liabilities.

Sell Your Products to Amazon?

You must abide by terms that benefit Amazon, not your brand. Excessive fees and penalties, damage allowance, expensive reports, and complicated processes makes for a very frustrating and expensive experience.

Sellers must abide by terms that benefit Amazon, not you. Excessive fees and penalties, damage allowance, expensive reports, and complicated processes makes for a very frustrating and expensive experience. Amazon will break MAP pricing, if established, to control the buy box and ensure they are getting the sales of your products. Amazon Retail will then send the seller a bill to cover the money that was lost by them lowering the price and decreasing their profit. Hidden charges tend to sneak up and brands cannot guarantee how much they will be receiving as profits from Amazon.

FAQs

Q: I have too many sellers on Amazon already. Why should I add another?

A: How many of them can you call on to fix problems with your listings, make enhancements, and monitor customer feedback? We are easy to contact, and as a seller of your products, we have a vested interest in making them looking their best. Our goals are aligned with yours.

Q: Won’t the other sellers lose sales?

A: Yes, they will. But they are not doing all the work we are offering as part of selling your products.

Q: Will you follow minimum advertised pricing (MAP)?

A: Yes, we will follow MAP. Amazon rotates the Buy Box so all sellers will get sales. While we will only get a percentage of them, the discount we receive for the purchase of your product will allow us to cover the costs associated with the monitoring and creative work we will be doing.

Q: I sell to Amazon through Vendor Central. Can you do all these things for my brand?

A: This will depend on your product. While we cannot compete with Amazon on price, we can sell your product as a multi-pack bundle, variety sets, and in other ways that Amazon will not. With good volume on these products, we will gladly take on the work of improving the listing Amazon is selling. There are 2 other options, 1 where we manage your Vendor Central account, and the other is to stop selling to Amazon. Please contact us so we can discuss these options in more detail.

Q: The price of my product is too low. Can you help me get rid of all these low sellers?

A: Very low prices are the result of multiple sellers competing to get the sale. Each of them wants the next sale so they keep lowering their price until the sale comes through. Amazon’s marketplace is designed to encourage this behavior. For the most part, sellers can only compete on price. If you use distributors, contact them to see if you can get control over who is allowed to buy your products. You will never stop someone from buying your products through a retailer and then reselling it on Amazon. But the cost will likely be too high for them to make much of a profit.

Q: How long does it take to get started?

A: As soon as we have agreed to a cost for your products, we will buy them and start work right away. We will want the pricing to continue for a long enough period of time so that we can cover the costs we will have from improving your listings on Amazon.

Q: How much of a discount are you asking for on my products?

A: This is different for each product and something we work on with you. Most companies have a marketing budget and can use funds from it to cover the discounted price. Amazon reaches just about every home in the US, so you are investing in your brand and ensuring that it looks its best when people view your products on Amazon.

Q: Will you list all of my products?

A: We will start with your top-selling products and work our way down. As long as it generates enough sales to make sense, we will get it listed and available on Amazon. Slow-moving products will require a guarantee of replacement if they should get too close to their expiration date. Amazon does not allow products to be sold having less than 50 days to go on their expiration.

Variations

River Retail will optimize your product pages by ensuring you are making use of the variations feature to show all of the different options for purchasing the product. We will also make use of additional features such as the subscribe and save option that encourages repeat business.

Products can have different variations such as flavor or color. To optimize the product listing, make use of variations so the customers can view all relative products in one location. This makes for a better buying experience and can help to increase sales. In addition, lower ranking products will still appear on the same page as products that have a high sales rank. This allows for the less popular products to receive greater visibility. Another valuable tool to make use of is the subscribe and save feature to encourage repeat business.

Advertising

River Retail will run advertising campaigns for your products. This will not only increase the product’s visibility when the add is run but also ensures that your products are the ones being shown when a customer uses the search feature. Without proper advertising, your competitors will be the products shown to customers.

Proper advertising increases the product’s visibility. When advertised correctly, customers will see your brand as a search result and not your competitors’. Advertising can also be placed on an individual product page. This means if advertised correctly, an ad can be placed on a competitor’s product! It is imperative to make use of all three ad formats.

Product Description

We will provide enticing, informative and optimized product descriptions. Trust is built with customers when product descriptions are polished and legitimate.

Good product descriptions are essential and can help to increase sales. They should be enticing, informative, and optimized. Trust can be built with customers when the product description is polished and legitimate. This is where you need to convince the buyer they need your product.

By making use of enhanced brand content through the use of enhanced graphics and lifestyle images, the products will sell themselves and buyers will be able to shop easily and confidently.